Nomannic Krab, About us
Heritage
“Our ancestors have been involved in cultivating Cinnamon ever since growing Cinnamon came to Sri Lanka. In fact, our involvement dates back to the year 1500, and the know-how of growing and caring for fine cinnamon has since been passed from generation to generation.”
Too Many Middle Parties
Sri Lanka enjoys the distinction of contributing to over 90% of the global Cinnamon production .Yet we have not developed value added products to enjoy the greater benefits, as often, raw Cinnamon is sold to middlemen along the way for value-addition. At Nomannic Krab, we have changed this traditional business model through our innovative sourcing model and efficient supply chain. Our vision is to further improve our direct sourcing model and get closer to the consumers through value added innovative products.
Single Source; Guaranteed Quality
Since the supply chain involves many parties along the value chain, often the customers cannot be guaranteed that the fine aroma and flavor of Ceylon Cinnamon is preserved from harvesting to the time it appears on the shop shelf.
Even Cinnamon of the highest quality get mixed and contaminated with low-grade products during the process of going through wholesalers and middle parties. Cinnamon is prone to lose its freshness, quality and aroma when transported and risks losing a degree of its quality when docked at ports for long stretches of time. Sadly, most consumers across the shores of Sri Lanka, may not be amongst the fortunate few who get to indulge in the fine quality of Cinnamon.
How do we grow high quality Cinnamon and get it directly into the hands of our customers without the help of these middlemen? Such is our industrial paradox. The bold and innovative step that Nomannic Krab took answers this question. We harvest and pack the end products in hermetically sealed containers in one facility at source and that ensures the product is produced in its best quality from harvest to shelf.
Previously, the exhausting list of middle parties left the key stakeholders in the value chain with low profits, poor qualiity products and little opportunities and low prices for the small scale farmers and that naturally left them unmotivated. But now as a result of our new approach to eliminate bottlenecks and intermediearies of the chiain to connect the Cinnamon tree, its people and Sri Lanka with the consumers around the world, we can witness positive results — the finest Cinnamon ever produced from Sri Lanka and happy faces amongst the farmers and their families.
Compete to win
Our Modus Operandi
We believe that our company represents a way of life - a way of life which is quite unique, in that the human factor and particularly the passion for what we do are at the center of our focus. By combining this uniqueness with our goals we have been able to formulate a successful strategy together with our people, knowledge and competencies.
This formula for success is a simple one, yet as per the testimonials of our clients, an effective one. The creation of the synergy between our resources has helped us achieve absolute quality and continuous improvements in our products and services. In essence we are constantly in search of new and improved technologies, new products and an ever improving service procedure to create and deliver value to all our stakeholders.
Customers & Partners
Our working relationships are based on shared values
and an in dept understanding of our business process along with mutual trust between all the stakeholders. Our clients would testify, as a company our union is based on common ground which is founded on the bond of supreme quality, customer service and delivery, henceforth it is at this stage that our customers do in essence become our partners in a journey that is truly symbiotic
Product Quality
Quality is foremost when it comes to our products
In order to ensure the quality of our Ceylon Cinnamon, we have vertically integrated sourcing agreements with key farmers and suppliers. We subject each and every shipment through a stringent quality assurance process to ensure premium quality so as to meet and exceed our customer’s expectations.